humor Archive
Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement
Michael A. Cacciatore, Yeo, S. K., Becker, A. B., & Anderson, A. A. (2023, May). “Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement,” […]
The differential effects of science humor on three scientific issues: Global warming, artificial intelligence, and microbiomes
Yeo, S. K., Su, L. Y.-F., Michael A. Cacciatore, Zhang, J. S., & McKasy, M. (in press). “The differential effects of science humor on three scientific issues: Global warming, artificial […]
Humor can increase perceived communicator effectiveness regardless of race, gender, and expertise—If you’re funny enough
Yeo, S. K., Becker, A. B., Michael A. Cacciatore, Anderson, A. A., & Patel, K. (in press). “Humor can increase perceived communicator effectiveness regardless of race, gender, and expertise—If you’re […]
Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads
Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]
Humor as a Buffer to Negativity in Advertising
Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois University, Carbondale, IL, October 24, 2022.
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge
Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]
Are you JOKING??? Humor in science communication research and practice
Abstract: Scientists have long incorporated humor into their communication, whether it be in informal presentations or peer-reviewed journal articles. Though it seems evident that humor could make stodgy scientific writing […]
Following science on social media: The effects of humor and source likability
Abstract: Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results […]
Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers
Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]
The science of #scicomm: On emotion and humor.
Abstract: Emotional appeals are encouraged when engaging with public audiences. Yet, we lack evidence of the effectiveness of using such appeals in science communication. Here we present current research on […]