Humor as a Buffer to Negativity in Advertising

Related Research

• Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising

  Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]

  Advertising & Public Relations Ph.D. Degree Program
  Learn More Learn More about Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising
• Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising

  Pfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]

  Advertising & Public Relations
  Learn More Learn More about Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising