Humor as a Buffer to Negativity in Advertising

Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois UniversityCarbondale, IL, October 24, 2022. 

Hye Jin Yoon 

Related Research


Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements

P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210 Abstract: This study aimed to […]

Juan Meng
read more
Agreement between Fitbit and ActiGraph estimates of physical activity in young children

Schmidt, Michael, Stephen Rathbun, Kyle Johnsen, Eric Novotny (Grady Postdoctoral Research Associate), Lindsay Hahn (former Grady Postdoctoral Research Associate) & Sun Joo (Grace) Ahn (in press). Agreement between Fitbit and ActiGraph estimates of physical activity […]

Sun Joo (Grace) Ahn
read more