conference presentation Archive
Virtual Experiences in Virtual Spaces
Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact […]
The Proteus Effect, narcissism, and consumer behavior.
Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral […]
Why Do Consumers Use Branded Mobile Apps?
Abstract: Applying Technology Acceptance Model (TAM), this study examined motivations for consumers’ use of mobile apps, and concerns arising from their actual usage. A proposed model, tested using structural equation […]
Electronic Cigarette Brand Posts on Instagram
Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS […]
Determinants of news coverage of the Syrian refugee crisis
Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian […]
HPV Immunization
Link to presentation slides: https://ow.ly/exMl304fwoh
What can we do beyond posting calorie counts
Abstract: By using Freeman’s (1984) stakeholder theory as the leading theoretical foundation, this research investigates how millennial consumers responds to corporate sustainability initiatives (CSIs) when making informed diet and healthy eating […]
Perceived Brand Personality through Sports Sponsorship
Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]
Uses and Gratifications of Social Networking Sites for Social Capital
Abstract: Applying uses and gratifications theory (UGT), this study examined users of four social networking sites (SNSs): Facebook, Twitter, Instagram, and Snapchat, and their influence on online bridging and bonding […]
The Structure of Scientific Communication
Abstract: This paper examines science communication within a public policy setting from the critical theory of structuralism. Employing Dr. Albert Einstein’s 1939 letter to U.S. President Franklin Delano Roosevelt as […]