conference paper Archive

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder […]

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two […]

Abstract: Recently, there has been a growing number of celebrity-focused video games. These games have functioned as promotional tools for celebrities such as Kim Kardashian, Kendall and Kylie Jenner, Brittany […]

Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more […]

Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care.  However, factors demonstrated in the ecological model were bounded […]

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and […]

Today we encounter online content from a plethora of sources, in email, social media feeds and websites. Native advertising complicates this landscape, as this content mimics news but may be […]

Abstract: On October 31, 2016, a bit of copy/paste began spreading around Facebook, encouraging people to “check-in” to the Standing Rock Indian Reservation in Canon Ball, North Dakota, even if […]

Abstract: This study investigated the effect of perceived brand-issue fit on consumer responses to a health-promotion campaign, and advertising message strategy effects (elaborational vs. relational) on consumer responses under high […]

Abstract : This study examined the effects of a chief executive officers’ (CEO) self-disclosure on consumer-brand relationships and the moderating role of brand relationship norms. To test the proposed hypotheses, […]