conference panel Archive

Abstract: Native advertising is a form of advertising that blends into the form and function of the digital environment in which it is placed (Campbell and Marks, 2015; FTC, 2015a, […]

Abstract: This panel will provide a global and comparative analysis of the ways in which journalism students’ conceptions of their roles, job expectations, motivation for studying journalism, among others, are […]

Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the […]

Abstract: This proposed special session aims to discuss the state of the art in using virtual environment technologies to tell compelling brand stories and explore how these developments impact how consumers […]

Abstract: In the past 18 months, little known infectious diseases – Ebola, Dengue fever, and Zika — have infected Americans and quickly generated much national and local media and public […]

Abstract: This study explores how different strategies used in firms’ Facebook postings increase consumers’ eWOM responses. A computational analysis of Fortune 100 companies’ Facebook postings and their respective comments/likes/shares were […]