Using virtual reality to tell brand stories
Using virtual reality to tell brand stories
Abstract: This proposed special session aims to discuss the state of the art in using virtual environment technologies to tell compelling brand stories and explore how these developments impact how consumers produce and consume information. The session will combine up-to-date findings from academic researchers on virtual worlds with action plans and visions for the future presented by both an advertising agency executive who heads a future experiences lab at a leading Publicis advertising agency and a producer whose media outlet is a leader in brand storytelling in the virtual space. This panel will suggest recommendations for future directions in brand storytelling using these emerging technologies.
Related Research
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The Natural StateKeith Wilson is the Producer of “The Natural State,” a feature documentary that premiered at the Telluride Film Festival. Description: In 1989, Julie Thayer, a wealthy mother from New York […]
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Pleased to AnnounceKeith Wilson and his live documentary performance “Pleased to Announce” was featured in a Documentary Magazine interview with Academy Award winning editor Maya Daisy Hawke https://www.documentary.org/online-feature/why-am-i-doing-keith-wilson-talks-about-his-live-cinema-performance-awards-season Description: “How does the […]