Matt Carlson, Sophie Boerman, Bartosz Wojdynski, Tamar Lahav, Dorit Zimand Sheiner, Erik Knudsen, Raul Ferrer Conill, Corinna Lauerer, & Aviv Barnoy. News vs. native advertising: Perspectives in journalism research. Accepted for presentation at the 67th annual International Communication Association (ICA) conference, San Diego, CA.
Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the boundaries between news and ads by producing commercial content that looks and feels like news. The capacity of native advertising to potentially alter how the public understands journalism, as well as to renegotiate the relationship between journalists and advertisers is a necessary discussion in journalism research.
Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts.
ABSTRACT: Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults […]