Award Archive
Communicating employee wellness plans to employees
Trends in the Use of Statistics in Major Advertising Journals Over Four Decades
Abstract: Abstract: The use of statistical techniques in data-based articles appearing in the International Journal of Advertising, Journal of Advertising, Journal of Advertising Research and Journal of Current Issues & […]
Guns don’t kill people…selfies do
Abstract: This work explores how the Narcissus myth has been inaccurately adopted by media, specifically in the reporting of selfie-related deaths. The Narcissus myth, while about a boy in love […]
Is That News Story an Ad
Abstract: Newspaper and Online news Division In order to explore similarities in design elements between native advertising and news editorial content, researchers undertake a content analysis of 60 top U.S. […]
Picture Perfect
Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined […]
How Cancer Patients Use and Benefit from an Integrated eHealth System
Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth […]
Perceived Brand Personality through Sports Sponsorship
Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]