Is That News Story an Ad

Keib, Kate (Grady doctoral student). & Tatge, Mark; (2016, August) Is That News Story an Ad? News Homepage Design May Mislead Consumers into Sponsored Content. To be presented at the AEJMC national conference to be held in Minneapolis, MN.

Abstract: Newspaper and Online news Division  In order to explore similarities in design elements between native advertising and news editorial content, researchers undertake a content analysis of 60 top U.S. news websites.

Kate Keib