audience engagement Archive
Examining How Mobile Users Navigate and Make Listening Decisions on Podcast Platforms
Charlotte Norsworthy Varnum, Bartosz Wojdynski, “Examining How Mobile Users Navigate and Make Listening Decisions on Podcast Platforms,” International Communication Association, A Pre-Conference Paper Presentation, May 2023 Overview: Podcasting as a storytelling […]
We are the People: Audience Engagement as Catalyst for Newsroom Unionization?
Abstract: This study explores the tension between management, journalists and their audience around audience engagement with a focus on the role of newsroom unionization. Ethnographic work in three U.S. newsrooms […]
Laughing with Science: The influence of audience approval on engagement
Abstract: While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive […]