article Archive
Can World System Theory Predict News Flow on Twitter
Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: […]
Using virtual pets to increase fruit and vegetable consumption in children
Abstract: A virtual pet in the form of a mid-sized dog was developed based on the framework of social cognitive theory and tested as a vehicle for promoting fruit and […]
The Past as Persuader in The Great Speckled Bird
Abstract: This study examines journalistic uses of history in the underground newspaper The Great Speckled Bird during its original run, 1968-1976, based on Richard E. Neustadt and Ernest K. May’s […]
The truth between the lines
Abstract: This study explored, by comparative thematic analysis, the conceptualization of trust in news media in Serbia, Macedonia, and Croatia, three countries of Eastern Europe, where Communism might have left […]
The end of framing as we know it
Abstract: Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science and […]
Using virtual pets to promote physical activity in children
Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in […]
Do Consumers Avoid Watching Over-the-Counter Drug Advertisements
Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of […]
The Payoff of Pro Bono
Abstract: Still considering the not-for-profit realm, Justin Pettigrew, Abigail Jensen and Bryan Reber explore this world as it relates to public relations firms and pro bono clients. In The Payoff […]