article Archive

Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as […]

Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes […]

Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their […]

Purpose – The authors aimed to examine the presence and character of inter- and intra-approaches to replication studies published in five leading marketing journals (Journal of Marketing, Journal of Marketing […]

Abstract: Self-endorsed advertisements (SEAs) are a novel form of digital advertisements, wherein a virtual self that looks like oneself in a digital advertisement persuades the physical self. Study 1 (N […]

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided […]

Abstract: With a focus on the nature and dynamic process of social interactions among breast cancer patients, this study argues that the notion of opinion leaders can be another crucial […]

Abstract: This paper is a textual analysis of the media culture (music videos, performances, advertising, visual/ viral culture) around the greatest exponent of the Sufi musical form called “Qawalli,” through […]

Abstract: This reflexive auto-ethnographic essay of eco-criticism tells the story of the authors visit to Cheung Eeok Killing fields in Cambodia focusing on themes of peace, place, and the politics […]

Abstract: After World War II, changes in film production finance encouraged US studios to take advantage of foreign financial incentives and locations. Bhowani Junction (1956) typifies many of these runaway […]