article Archive
What Does a Gamer Look Like?
Abstract: Recent years have seen changes to the video game industry and the image of video game players. There are more games on the market and larger variety of ways […]
Theorizing Public Relations History
Abstract: This historiographical essay argues for a set of standards that can be applied across time and place to determine whether a historical initiative is part of public relations history. […]
Experiencing nature
Abstract: Immersive virtual environments (IVEs) produce simulations that mimic unmediated sensory experiences. Three experiments (N = 228) tested how different modalities increase environmental involvement by allowing users to inhabit the […]
Understanding the impact that marketing, advertising and promotion have on adolescent e-cigarette behavior
Abstract: The rapid rise of e-cigarette use among adolescents is well documented. As noted by Dai et al. in this edition, 19.8 % of adolescents have tried e-cigarettes and 9.4% […]
The effects of culture and performance on trust in news media in post-Communist Eastern Europe
Abstract: This study tested the influences of cultural and performance factors on trust in news media in Serbia by conducting a survey on a stratified random sample of the Serbian […]
Bringing back full disclosure
Abstract: The Freedom of Information Act began as a tool for ensuring full disclosure of federal government agencies, but it has consistently failed to live up to these expectations. Despite […]
How does neighborhood quality moderate the association between online video game play and depression
Abstract: The main objective of our study is to assess the relationship between playing online video games and mental wellbeing of adolescents based on a nationally representative sample. Data come […]
Examining spectator motivations in Major League Baseball
Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]
Parents’ Confidence in Recommended Childhood Vaccinations
Abstract: There has been significant and growing interest in vaccine hesitancy and confidence in the United States as well as across the globe. While studies have used confidence measures, few […]
Native advertising and the future of mass communication
Abstract: This article introduces a special issue of American Behavioral Scientist seeks to deepen our understanding and knowledge by examining practices and effects of native advertising and their impact on […]