Native advertising and the future of mass communication

Abstract: This article introduces a special issue of American Behavioral Scientist seeks to deepen our understanding and knowledge by examining practices and effects of native advertising and their impact on the broad subdisciplines of communication, among them journalism, public relations, advertising, and social media.

Bartosz Wojdynski

Related Research

Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.

Learn More Learn More about Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.
Preparing Competitive Grant Applications: An Overview for Emerging Scholars
Glen Nowak was one of four invited panelists for an online panel on “Preparing Competitive Grant Applications: An Overview for Emerging Scholars,” sponsored by the COMSHER (AEJMC) Graduate Student Committee, April […]

Learn More Learn More about Preparing Competitive Grant Applications: An Overview for Emerging Scholars