Sports Communication Archive
Affinity targeting in sports broadcasting: The effect of personalized team placement on consumer responses and advertising effectiveness
Zhang, W., Xu, Q., Ruoyu Sun, & Conway, M. (2026, August). Affinity targeting in sports broadcasting: The effect of personalized team placement on consumer responses and advertising effectiveness. Paper presented at the Association […]
Teaching Sports Media: Classroom Strategies for Getting Your Students in the Game
Welch Suggs and Lauren Reichart Smith (eds.) Teaching Sports Media: Classroom Strategies for Getting Your Students in the Game. (2026) Bloomsbury. Overview: This practice-oriented guide equips instructors with proven strategies and activities for […]
Congestion on the Pitch: Growth and Conflict in Georgia Youth Soccer
Welch Suggs and Gabriella Etienne (Grady undergraduate), “Congestion on the Pitch: Growth and Conflict in Georgia Youth Soccer,” Journal of Policy History, in press. Abstract: This article uses youth soccer in Georgia, […]
Georgia and the Beautiful Game
Welch Suggs, book under contract: Georgia and the Beautiful Game. UGA Press. Expected publication: 2027. Synopsis: An exploration of the history and culture of soccer in Georgia, from the stonemasons who […]
I don’t fit the narrative’: Sports Journalists’ Framing of Angel Reese vs Everybody
Denetra Walker, Perry, E., Wilson, B., Huiying (Amy) Ni (Ph.D. student), Quindelda (Q) McElroy (Ph.D. student) & Tindall, J. (2025) “’I don’t fit the narrative’: Sports Journalists’ Framing of Angel Reese […]
Stories, Myths, and a New Model for College Sports, Part I
Welch Suggs (2023). “Stories, Myths, and a New Model for College Sports, Part I.” Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-1/ Abstract: The NCAA and the leaders of college sports have tried to run a […]
Reputation Management Strategies at ESPN,”in Social Issues in Sport Communication
Hull, K. & Denetra Walker (2023). “Reputation Management Strategies at ESPN,”in Social Issues in Sport Communication. Eds. Rentner, T. L., & Burns, D. P. Abstract: In light of the controversial […]
Esports and Governance in American Higher Education
D. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]
When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame
D. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]
Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket.
Andy Kavoori (2021): Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Abstract: This autoethnographic essay explores the media and cultural construct of key […]