Stories, Myths, and a New Model for College Sports, Part I

Welch Suggs (2023). “Stories, Myths, and a New Model for College Sports, Part I.” Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-1/

Abstract: The NCAA and the leaders of college sports have tried to run a multibillion-dollar industry based on a story for more than 120 years. That story was never true but has proven remarkably resilient over the years. However, the latest round of legal challenges should be a wake-up call to recognize what college sports has become and how to reorganize it to meet the needs of athletes and universities alike. Part I explains the mythology that has grown up around American college athletics and how the NCAA has maintained it. It also explains the reality of college sports shrouded by the NCAA’s story. Part II proposes a new model to make college sports transparent, efficient, and run for the benefit of athletes and universities alike.