Sports Communication Archive

Welch Suggs (2023). “Stories, Myths, and a New Model for College Sports, Part I.” Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-1/ Abstract: The NCAA and the leaders of college sports have tried to run a […]

Hull, K. & Denetra Walker (2023). “Reputation Management Strategies at ESPN,”in Social Issues in Sport Communication. Eds. Rentner, T. L., & Burns, D. P. Abstract: In light of the controversial […]

D. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]

D. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]

Andy Kavoori (2021): Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Abstract: This autoethnographic essay explores the media and cultural construct of key […]

Hoffman, J.L. and Suggs, D.W., Jr (2021), What if amateurism turned into entrepreneurialism? Abstract: When the U.S. Supreme Court ruled that the NCAA can’t limit educational benefits provided to college […]

Abstract: Using hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty […]

Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]

Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities […]

Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]