Social Media Archive
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (PhD student) and Aarum Youn-Heil (PhD student). (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. Abstract: Social media […]
Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence
Bailey, R., Yan, H., & Glenna L. Read (Forthcoming). Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence. Communication Monographs. Abstract: Technological advances have […]
Two days, twenty outfits: Coachella attendees’ visual presentation of self and experience on Instagram
Keyser Lough (forthcoming). “Two days, twenty outfits: Coachella attendees’ visual presentation of self and experience on Instagram.” Journal of Visual Literacy. Abstract: This study uses a visual discourse analysis to explore the self-construction of […]
Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts
Alex Pfeuffer, Haley Hatfield (Ph.D. student), & Jooyoung Kim. “Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts.” Paper […]
Creating a Social Media Listening Center
Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver. Abstract: Social media […]
What do 5G networks, Bill Gates, Agenda 21, and QAnon have in common? Sources, engagement, and characteristics of COVID-19 Conspiracy Theories
Itai Himelboim, Borah, P., Ka Lai Lee, D., *Lee, J., Su, Y., Vishnevskaya, A., and Xiao, X. (Accepted). “What do 5G networks, Bill Gates, Agenda 21, and QAnon have in […]
Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo social media activism messages
Xuerong Lu (PhD Alum), Yen-I Lee (PhD Alum), and Yan Jin. (Forthcoming). “Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo […]
How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intent
Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu (forthcoming), “How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes […]
You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.
Borah, P., Trude, B., Binford, M., Keib, K., and Himelboim, I. (2022). “You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.” Internet Research. […]
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]