Health and Risk Communication Archive
Advertising a Health Product Brand on Facebook
Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, […]
Effects of Message Framing on Influenza Vaccination
Abstract: The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of the experimental study (n=86) indicated that […]
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model were bounded […]
A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups
Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and […]
The Effect of Brand-issue Fit on a Corporate Health-promotion Campaign
Abstract: This study investigated the effect of perceived brand-issue fit on consumer responses to a health-promotion campaign, and advertising message strategy effects (elaborational vs. relational) on consumer responses under high […]
Electronic Cigarette Brand Posts on Instagram
Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS […]
Consumer Responses Toward Cosmeceutical Advertising
Abstract: consumers usually see cosmeceuticals (cosmetics+pharmaceuticals) as an ambiguous object and have ambivalent attitudes due to product benefits (positive) and potential side effects (negative), this study examines the interplay between […]
How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time
Abstract: Using the health halo effect as a theoretical framework, this content analytic study examined how the use of nutrient-content, structure/function, and health claims in contemporary magazine food advertisements has […]
News Media Portrayal of HPV Vaccine Before Its First Implementation in China
Abstract: News media stories and content can influence people’s understanding of vaccines and vaccine preventable diseases, including making them more knowledgeable about the need for a recommended vaccination and more […]
Using infographics in television news
Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as […]