Consumer Attitudes Archive
Effects of narratives and parasocial interaction on consumer behavioral intentions
David Clementson & Beatty, M. J. (in press). “Effects of narratives and parasocial interaction on consumer behavioral intentions.” Communication Research Reports. https://doi.org/10.1080/08824096.2023.2225852 Abstract: Drawing upon parasocial interaction theory, this paper […]
Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements
P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210 Abstract: This study aimed to […]
Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon
Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]
The More You Win, The Less You Believe? An Examination of the Moderating Effect of Team Performance on Attitude Toward Message of Sport Fan’s Superstitions
Abstract: The purpose of this study was to revisit the Bud Light “Superstitions” campaign, for which we examined how superstitious fans’ inferences of manipulative intention might influence their responses to […]
Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos.
Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Online, consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative […]
The Roles of Celebrity Endorsers’ and Consumers’ Vegan Identity in Marketing Communication about Veganism.
Abstract: Celebrities endorsing veganism may exert social influence on consumers’ attitude toward veganism and behavioral intention to become vegan. A between-subjects online experiment (N=303) examined the effects of consumers’ eating […]
Encouraging Energy Saving through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions.
Accepted for presentation at the 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA. Abstract: This study examined effects of match versus mismatch of message concreteness […]
Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact?
Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and […]
A Meta-Analysis of the Impact of Media Context on Ad Attitudes
Abstract: The role of media context in advertising engagement has been the subject of interest for advertisers and media practitioners over the past 50 years. However, there remains a lack […]