Consumer Attitudes Archive
Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact?
Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and […]
A Meta-Analysis of the Impact of Media Context on Ad Attitudes
Abstract: The role of media context in advertising engagement has been the subject of interest for advertisers and media practitioners over the past 50 years. However, there remains a lack […]