Communication Archive

A New Conceptual Model for Understanding Interracial Communication Apprehension: How Does Racial Representation in Television-Entertainment Media Impact Interracial Conversation?

Aarum Youn-Heil (Grady PhD student) and Yan Jin. Abstract: This study proposes a new conceptual model for understanding interracial communication apprehension (IRCA), delineating how people of color use various communication practices (Orbe, […]

The role of institutional environment in building communication professionals’ trust and satisfaction: A moderated multiple mediation analysis.

Abstract As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. […]

Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions

Abstract This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]