Advertising Research Archive
AI Never Forgets: Exploring Users’ Perceptions of AI Memory and ChatGPT’s Memory Feature
Chen, C., Molina, M., Mengqi (Maggie) Liao. & Cho, E. (2026). “AI Never Forgets: Exploring Users’ Perceptions of AI Memory and ChatGPT’s Memory Feature,” In Proceedings of the 2026 CHI Conference […]
The Importance of Being an Abstract: A Systematic Analysis of Theories in Advertising Abstracts
Itai Himelboim, Stafford, M.R., Walter, D. & Ophir, Y. “The Importance of Being an Abstract: A Systematic Analysis of Theories in Advertising Abstracts,” accepted for presentation at the International Conference […]
Evaluating Computational Approaches for Harmful Content Analysis: Promise, Pitfalls, and Tools for Responsible Research
Itai Himelboim & Mudit Baid (UGA graduate student), “Evaluating Computational Approaches for Harmful Content Analysis: Promise, Pitfalls, and Tools for Responsible Research,” accepted for publication in Big Data and Cognitive […]
Academic Advisory Circle of the American Influencer Council
Jessica Maddox has been appointed as a founding member of the Academic Advisory Circle of the American Influencer Council. The Circle will advise the American Influencer Council on bridging academic research, […]
American Academy of Advertising (AAA) Research Fellowship Competition on Industry Self-Regulation & Socially Responsible Advertising Practices
Hye Jin Yoon and Marla Royne Stafford won the American Academy of Advertising (AAA) Research Fellowship Competition on Industry Self-Regulation & Socially Responsible Advertising Practices ($1,000) for their proposal titled, “Responsible […]
The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising
Ben Libon (Ph.D. Student) and Nathaniel Evans, “The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising”. Paper Accepted to the American Academy of Advertising […]
Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study
Lee, Minkyo, Glenna L. Read, & Paek, Bomin (forthcoming). Attentional and evaluative processing of split-screen advertisements embedded in mediated sports: An eye-tracking and biometric study. Communication & Sport. Abstract: To address challenges with […]
They’ve got the look? Processing fluency and individual differences associated with responses to androgynous models in fashion advertisements
Glenna Read, Bart Wojdynski, Yen-I Lee (Grady Alum), & Rob Potter (forthcoming). “They’ve got the look? Processing fluency and individual differences associated with responses to androgynous models in fashion advertisements,” Young Consumers. Abstract: This research […]
Gender and sexual orientation in advertising: A series of studies on the effects of representation
October 2021
The Role of Construal Fit in Threat Appeal to Persuade Young Drivers Not to Text while Driving
Abstract: This paper aims to investigate the effect of matching social distance (proximal vs. distant) and the visual rhetoric style (literal vs. metaphorical) of the threatful outcome of texting while […]