American Academy of Advertising (AAA) Research Fellowship Competition on Industry Self-Regulation & Socially Responsible Advertising Practices
American Academy of Advertising (AAA) Research Fellowship Competition on Industry Self-Regulation & Socially Responsible Advertising Practices
Hye Jin Yoon and Marla Royne Stafford won the American Academy of Advertising (AAA) Research Fellowship Competition on Industry Self-Regulation & Socially Responsible Advertising Practices ($1,000) for their proposal titled, “Responsible Gambling Advertising as a Means of Self-Regulation for the Gambling Industry: Applying Humor and Humorous Threat Through a Construal Level Approach.”
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