Evaluating Computational Approaches for Harmful Content Analysis: Promise, Pitfalls, and Tools for Responsible Research
Evaluating Computational Approaches for Harmful Content Analysis: Promise, Pitfalls, and Tools for Responsible Research
Itai Himelboim & Mudit Baid (UGA graduate student), “Evaluating Computational Approaches for Harmful Content Analysis: Promise, Pitfalls, and Tools for Responsible Research,” accepted for publication in Big Data and Cognitive Computing. Abstract: This manuscript develops and demonstrates a practical framework for evaluating automated classifiers used in communication research, using harmful language detection as an illustrative case. We combine (a) a structured review of documentation practices for 27 publicly available classifiers and their associated annotation processes with (b) a cross-dataset evaluation that retests each model beyond its original training context. Across 27 datasets, we extract and compare reporting on construct definitions, annotator instructions, and inter-annotator agreement, and we quantify generalization by applying each model to multiple out-of-domain test sets. We also benchmark a contemporary large language model (GPT-5) under a consistent prompting protocol to illustrate how LLM-based classification compares to fine-tuned classifiers. Results show that documentation is uneven and often insufficient for theory-driven measurement, inter-annotator agreement varies widely across datasets, and cross-dataset performance frequently drops substantially relative to within-dataset evaluations. Building on these findings and existing validation guidance, we provide a reusable checklist and decision flow to help researchers select, justify, and report classifier-based measures in ways that support transparency and cumulative science. Recommendations for researchers, reviewers, and journal editors stress aligning model selection with standards of validity, reliability, and transparency.
Related Research
-
Companions, Faces, and Creative Content in the Age of AI AdvertisingHye Jin Yoon was on an online panel titled “Companions, Faces, and Creative Content in the Age of AI Advertising,” hosted by the Journal of Advertising Research.
-
Mental Health for Sale: What Works (and What Doesn’t) in Influencer MarketingItai Himelboim (June 2026). “Mental Health for Sale: What Works (and What Doesn’t) in Influencer Marketing.” Presented at SickKids Research Institute, The Hospital for Sick Children, Toronto, Canada, June 2026.