Grady Research

Research Foci

Advertising Nativeness
American Pragmatism
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Building a Brand
Casual gaming
casual market
Celebrity games
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical Media
digital analytics
digital journalism
evolution of journalism
Eye Tracking
False Consensus
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer Advertising
issue involvement
Journalism education
Journalism Profession
Journalism training
Labor in Hollywood
Labor Productivity
Media Context
Media Industries
Media Literacy
Millennial communication
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
personalized advertising
Pilot Grant
Political and Policy Communication
political news
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality

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Technology and digital journalism: Uses and effects in storytelling. Ivanka (Radovic) Pjesivac

Abstract: This panel will provide a discussion on benefits and challenges of teaching journalism innovation and will offer tips on how to include technology innovation in journalism classes. It will offer perspectives from both academia and industry, including the experience of one professor who has adopted digital and hackathon culture to produce award-winning, innovative journalism […]

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Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility. Matthew Binford, Keith Herndon, Jooyoung Kim & Bartosz Wojdynski

Abstract: This study examined the effects of the use of directional cues in immersive journalism on information recall, attitudes towards a news story, narrative transportation, presence, and message credibility by conducting a randomized between-subjects three-condition lab experiment (N=90) with community participants using three versions of originally produced 360̊ video news story. The study found that […]

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Framing of GMOs in American media and its effects on attitudes, behaviors, and news perceptions. Ivanka (Radovic) Pjesivac and Matthew Binford

Abstract: This study used a multi-method approach to examine the framing of GMOs in two American newspapers, The New York Times and the Washington Post (2000-2016), and to test the impact of risk and opportunity framing on attitudes, behaviors regarding GMOs, and perceptions of news credibility. The results of the content analysis (N = 165) […]

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This is What a Feminist (Game) Looks Like. Shira Chess

As video games become an increasingly mass medium — not intended for niche audiences but deployed with different genres, styles, and platforms — it is an apt time to rethink the role of feminism in gaming. Feminism, as it is deployed in this paper, considers feminism as discursive, exceeding “women” as its subject, per Judith […]

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Dark Play in Paradise: Stardew Valley and the Negotiation of Abuse. Shira Chess

Stardew Valley, on its surface, appears to be yet another invest-express farming game; players grow crops, tend to animals, mine, fish, and do other idyllic tasks that make it almost feel mundane at first. Yet, as time passes in the game, the player has opportunities to engage in relationships with non-player characters that reveal dark […]

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What You Believe Might Not Be True: False Consensus Effect and the Flu Vaccine Controversy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: According to studies on the impact of comments on the false consensus effect, exposure to other people’s reactions can elicit misperceptions, in turn influencing message acceptance. We investigated whether comment valence dominance and comment order were related to false consensus in the context of the flu vaccine controversy. Results from an experimental study suggest […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ perception of public consensus regarding and attitude toward vaccines. In addition, perceived vaccine efficacy was considered as a factor moderating the relationship between exposure to […]

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Boundary Production in Practice: Amateurs, Professionals, and Amateur Journalism in the 19th-Century United States. Jay Hamilton

Abstract: This paper investigates boundaries between professional from the amateur by investigating amateur journalism of the late 19th-Century United States. Amateur journalists wrote, typeset and printed journals of essays, commentary, word puzzles and stories, which were circulated primarily among themselves in subcultural networks of reciprocity. A broad cultural analysis characterizes how debates about social changes […]

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Chinese Newspapers’ Coverage of Alzheimer’s Disease (AD) from 2008 to 2018: A Content Analysis of News Framing and Portrayals of Health Risks and Stigma. Tong Xie, Shuoya Sun & Xuerong Lu

Abstract: As the first study of Chinese newspaper coverage of Alzheimer’s disease (AD) over the past decade (2008-2018), this paper analyzed how different categories of Chinese newspaper media (Party press, City press, and special interests and industry oriented press) framed AD related health belief information (e.g., susceptibility and severity) and stigma over time. A total […]

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The Role of Regret and Hope in Anti-smoking Loss-Framing-Based Narrative Persuasion. Yan Jin, Yen-I Lee & Xuerong Lu

Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking issue. Emotional engagement in this study is not only defined as affective response, but also related to emotional sharing process between self and characters therein, […]

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