Research Foci
AdvertisementsAdvertisingAdvertising NativenessAmerican PragmatismAnalyticsBoundary ProductionBrand advertisingbrand attitudeBrand NamesBrand PlacementBrandingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunication educationcommunication practicescommunication professionalscommunication technologyconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCrisis CommunicationsCrisis informationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital streamingDiversityendorsementengagementevolution of journalismEye TrackingFalse ConsensusGamingGender inequityGlobal Public RelationsHealth and Risk Communicationhealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsIndustry CommentaryInfluencerInfluencer AdvertisingInstagramissue involvementJournalismJournalism educationJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershiplive blogging crisisManagementmarketingmarketing communicationMedia ContextMedia IndustriesMedia LiteracyMillennial communicationMisinformationmisinformation characteristicsmoral identityNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newspersonalized advertisingPilot GrantPolitical and Policy Communicationpolitical newspracticumPromotionPublic consumptionPublic HealthPublic RelationsPublic Relations LeadershipPublic Relations Professionalrisk analysisrisk communicationRisk CommunicationsRisk perceptionSelf BrandingSocial Identitysocial identity theorySocial MediaSocial media crisesSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSports CommunicationStrategic communicationsubaltern studiesSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realityAbstract: As ownership and use of information and communication technology (ICT) begin to peak (Pew, 2018), especially in highly industrialized countries, inequality in material access takes new forms (ITU, 2017). Low-income populations may struggle with technology maintenance, the process of constantly seeking and re-establishing digital access, because their technology is disproportionately cheap, broken, borrowed and […]
Read MoreAbstract: Using a hierarchy of effects framework (Lavidge and Steiner 1961), the present study investigated how brand novelty and publicity about athlete endorsers influence cognition, affect, and conation in response to ads. In a between-subjects design, a total of 422 participants were exposed to an ad for a fictitious or established soft drink brand that […]
Read MoreAbstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry outlets propose tentative suggestions for mechanisms underlying positive responses to these models, little empirical research investigates how different aspects of social identity (e.g., race, gender) […]
Read MoreAbstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry outlets propose tentative suggestions for mechanisms underlying positive responses to these models, little empirical research investigates how different aspects of social identity (e.g., race, gender) […]
Read MoreAbstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis […]
Read MoreAbstract: In the 1970s, almost fifty years before the “Time’s Up” movement, women in Hollywood unions organized “women’s committees” to counter institutional sexism and address rampant underemployment. While the unions supported the general motive behind these committees’ efforts, women activists struggled to gather information about hiring practices and enact policy changes. To understand gender inequity […]
Read MoreAbstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the […]
Read MoreAbstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of […]
Read MoreVincent, Theodore*, and Jay Hamilton. (Forthcoming.) “Narrativizing Climate Change Through Popular Culture.” The Peace Review. Abstract: This article attempts to explain lack of action taken to address climate change. It locates part of the problem in the difficulty of concretely grasping something as amorphous, complex and expansive as climate change. It argues that how climate […]
Read MoreAndy Kavoori has been selected for a Fulbright award. He will serve as the Garcia-Robles-Fulbright Distinguished Chair in U.S. Studies at the Universidad Veracruzana, Xalapa, Veracruz, Mexico for the Spring 2020 academic term. He will teach courses on American Media, Culture and Politics, plus conduct ethnographic research on Son Jarocho, a regional and diasporic entertainment […]
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