Grady Research

Research Foci

Advertisements
Advertising
Advertising Nativeness
American Pragmatism
Analytics
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Branding
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
CISS
climate change
Communication education
communication practices
communication professionals
communication technology
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
content
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
CSR (mCSR)
design
digital analytics
digital journalism
digital streaming
Diversity
endorsement
engagement
evolution of journalism
Eye Tracking
False Consensus
Gaming
Gender inequity
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer
Influencer Advertising
Instagram
issue involvement
Journalism
Journalism education
Journalism Profession
Journalism training
Labor
Labor in Hollywood
Labor Productivity
Leadership
live blogging crisis
Management
marketing
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
Misinformation
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
practicum
Promotion
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
social identity theory
Social Media
Social media crises
Social networking
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality


     New Search / Research Home
What is missing? How technology maintenance is overlooked in representative surveys of digital inequalities Glenna Read

Abstract: As ownership and use of information and communication technology (ICT) begin to peak (Pew, 2018), especially in highly industrialized countries, inequality in material access takes new forms (ITU, 2017). Low-income populations may struggle with technology maintenance, the process of constantly seeking and re-establishing digital access, because their technology is disproportionately cheap, broken, borrowed and […]

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Brand novelty and publicity about athlete endorsers affect cognitive processing and evaluation of ads Glenna Read

Abstract: Using a hierarchy of effects framework (Lavidge and Steiner 1961), the present study investigated how brand novelty and publicity about athlete endorsers influence cognition, affect, and conation in response to ads. In a between-subjects design, a total of 422 participants were exposed to an ad for a fictitious or established soft drink brand that […]

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The role of social categorization of models on visual attention to features of print advertisements Glenna Read

Abstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry outlets propose tentative suggestions for mechanisms underlying positive responses to these models, little empirical research investigates how different aspects of social identity (e.g., race, gender) […]

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The role of social categorization of models on visual attention to features of print advertisements. International Communication Association Glenna Read

Abstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry outlets propose tentative suggestions for mechanisms underlying positive responses to these models, little empirical research investigates how different aspects of social identity (e.g., race, gender) […]

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Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice Yan Jin, Glen Nowak & Bryan H. Reber

Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis […]

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Time’s Up (Again?): Transforming Hollywood’s Industrial Culture Kate Fortmueller

Abstract: In the 1970s, almost fifty years before the “Time’s Up” movement, women in Hollywood unions organized “women’s committees” to counter institutional sexism and address rampant underemployment. While the unions supported the general motive behind these committees’ efforts, women activists struggled to gather information about hiring practices and enact policy changes. To understand gender inequity […]

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A Social Networks Approach to Viral Advertising: The role of Primary, Contextual, and Low Influencers Itai Himelboim

Abstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the […]

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Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising Glenna Read

Abstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of […]

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Narrativizing Climate Change Through Popular Culture Jay Hamilton

Vincent, Theodore*, and Jay Hamilton. (Forthcoming.) “Narrativizing Climate Change Through Popular Culture.”  The Peace Review. Abstract: This article attempts to explain lack of action taken to address climate change. It locates part of the problem in the difficulty of concretely grasping something as amorphous, complex and expansive as climate change. It argues that how climate […]

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Other Notables Anandam (Andy) Kavoori and Taylor Cole Miller

Andy Kavoori has been selected for a Fulbright award. He will serve as the Garcia-Robles-Fulbright Distinguished Chair in U.S. Studies at the Universidad Veracruzana, Xalapa, Veracruz, Mexico for the Spring 2020 academic term.  He will teach courses on American Media, Culture and Politics, plus conduct ethnographic research on Son Jarocho, a regional and diasporic entertainment […]

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