Research Archive - Grady College

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Department Research

Advertising & Public Relations
Entertainment and Media Studies
Journalism
Master of Fine Arts in Film, Television and Digital Media
Ph.D. Degree Program
Strategic Health and Risk Communication

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The amplification effects of camera point-of-view (POV) revisited—racial disparity in evaluations of police use of force videos in the post-George Floyd era Glenna Read

Abstract: This study is a 2 (body-worn vs. onlooker camera) by 2 (dark skin vs. light skin citizens) within-subjects experiment that examines how camera POV affects racial bias in viewers […]

Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners Taeyeon Kim

Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]

From liberal bias to ‘fake news’: Sean Hannity’s election season media-bashing from 2012-2020 Karin Assmann

Abstract: Fox News navigates Sean Hannity’s complicated status as a member of the news media by describing him as a political commentator and talk show host. His self-assigned role as media critic […]

Fuzzy Boundaries: Journalists telling branded stories Karin Assmann and Alexander Pfeuffer

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios […]

Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic Yan Jin and Ja Kyung Seo

Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]

Shrimp Tank: Preparing Entrepreneurial Leaders Using a Pitch Competition Keith Herndon

Abstract: This innovative practice paper explains how a class business plan competition loosely modeled on the popular TV show “Shark Tank” became an educational tool to teach concepts essential to […]

Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.” Glen Nowak and Michael Cacciatore

Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]

The Oversight Board Stakeholder Roundtable Marilyn Primovic

Marilyn Primovic (PhD. student). Invited speaker at the The Oversight Board Stakeholder Roundtable, May 19, 2022. This roundtable hosted by Meta’s Oversight Board will cover Facebook and Instagram’s policies related to gender-based […]

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers Bartosz Wojdynski

Abstract: Given the increasing number of personalized ads and the prevalence of media multitasking, understanding the impact of online privacy concern on ad outcomes is important. However, the interaction effects between […]

Increasing the Efficacy of Emotional Appeal Ads on Online Video Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior Hye Jin Yoon

Abstract: Using an experimental tool that tracks the viewers’ real-time ad skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of […]

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