Transcultural Subjectivity Anandam (Andy) Kavoori

Abstract: Written for the theoretical section of this edited book, this chapter maps the conceptual terrain for the concept of “transcultural subjectivity.” It offers new insights into thinking about the idea, practice and constructed personhood in contemporary global media forms in post-colonial contexts. It draws on the literature of post-colonial studies, transnational media studies and […]

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Entertainment and Media Studies
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands Joe Phua

Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram […]

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Advertising & Public RelationsPh.D. Degree Program
Inter-study and Intra-study Replications in Leading Marketing Journals

Purpose – The authors aimed to examine the presence and character of inter- and intra-approaches to replication studies published in five leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Marketing Science, Journal of the Academy of Marketing Science) across four decade intervals (i.e. 1980s, 1990s, 2000s and […]

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Advertising & Public Relations
Virtual Experiences in Virtual Spaces Sun Joo (Grace) Ahn Read More
Advertising & Public Relations
Determinants of news coverage of the Syrian refugee crisis Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian refugee crisis in the form of a live blog. A content analysis of live blogs (N=195) published in Serbia, Croatia, Bosnia and Herzegovina, the United […]

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Journalism
Self-endorsing in Digital Advertisement Sun Joo (Grace) Ahn and Joe Phua

Abstract: Self-endorsed advertisements (SEAs) are a novel form of digital advertisements, wherein a virtual self that looks like oneself in a digital advertisement persuades the physical self. Study 1 (N = 63) found that for unfamiliar brands, SEAs were more effective in promoting favorable brand attitudes using both verbal (name) and visual (picture) virtual self […]

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Advertising & Public Relations
Predicting Retweet Behavior in Breast Cancer Social Networks Jeong-Yeob Han and Itai Himelboim

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why […]

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Advertising & Public Relations
Online Leaders in Online Cancer Support Groups Jeong-Yeob Han

Abstract: With a focus on the nature and dynamic process of social interactions among breast cancer patients, this study argues that the notion of opinion leaders can be another crucial factor in explaining positive psychosocial health outcomes within computer-mediated social support (CMSS) groups. This study investigates the relationship between opinion leaders and their psychosocial health […]

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Advertising & Public Relations
Millennial communication professionals in the workplace Juan Meng Read More
Advertising & Public Relations
What does it mean to practice advertising ethically in today’s new advertising ecosystem? Peggy Kreshel

Abstract: I argue that a constellation of activities–among them: technological innovation; the emergence of a thriving adtech industry; and increase in behavioral targeting to facilitate monetization of the Internet; and consumers increasing ability to control their exposure to advertising messages–signals an opportunity, indeed, an urgency to begin a fundamental re-visioning of advertising professional culture. This […]

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Advertising & Public Relations