Grady Research

Research Foci

Advertisements
Advertising
Advertising Nativeness
American Pragmatism
Analytics
Boundary Production
Brand advertising
brand attitude
Brand Names
Brand Placement
Branding
Building a Brand
Casual gaming
casual market
Celebrity endorsement
Celebrity games
CISS
Communication education
communication practices
communication professionals
conceptual models
Conspiracy theories
Consumer Attitudes
Consumer behavior
consumer response
content
Content Analysis
Corporate Communications
corporate social responsibility
Crisis Communications
Crisis information
Critical analysis
Critical Media
CSR (mCSR)
design
digital analytics
digital journalism
digital streaming
Diversity
engagement
evolution of journalism
Eye Tracking
False Consensus
Gaming
Global Public Relations
Health and Risk Communication
health crises
Health intervention
Health Marketing Initiatives
Health risk tolerance
Hollywood History
Human Communication
identity politics
Industry Commentary
Influencer
Influencer Advertising
Instagram
issue involvement
Journalism
Journalism education
Journalism Profession
Journalism training
Labor
Labor in Hollywood
Labor Productivity
Leadership
live blogging crisis
Management
marketing
marketing communication
Media Context
Media Industries
Media Literacy
Millennial communication
Misinformation
misinformation characteristics
moral identity
Narrative storytelling
Narrative Storytelling and Critical Studies
Native Advertising
News media
news media content
News Perceptions
Newspaper media
Online games
Online misinformation
Online news
personalized advertising
Pilot Grant
Political and Policy Communication
political news
practicum
Promotion
Public consumption
Public Health
Public Relations
Public Relations Leadership
Public Relations Professional
risk analysis
risk communication
Risk Communications
Risk perception
Self Branding
Social Identity
Social Media
Social media crises
Social Networking applications
Social Science
Sponsored Videos
Sports Communication
Strategic communication
subaltern studies
Symbolic Interactionism
talent management
thematic framing
Video Advertising
Video Games
Viral advertising
Viral Video
Virtual environments
Virtual reality


     New Search / Research Home
Changing the game: The effects of cognitive load and brand prominence on covert advertising recognition. Nathaniel J. Evans, Michael Harman & Bartosz Wojdynski

ABSTRACT: The present study (N=82) employed a 2 (advertisement format: advergame vs. video commercial) x 2 (brand prominence: low (Asus) vs. high (KFC)) between-subjects factorial experiment to investigate the effect of advertising format on advertising recognition and cognitive load. Findings show that advergames, in comparison to online video commercials, are more difficult for consumers to […]

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Can we prime users to verify information? A study of visual attention to page cues and information search in response to online misinformation styled as news. Bartosz Wojdynski, Brittany Nicole Jefferson, Matthew Binford, Yen-I Lee & Hyoyeun Jun

ABSTRACT: Misinformation that borrows from the design conventions of online news, often called simply “fake news,” is intentionally misleading and deceptive information packaged and disseminated in such a way that it mimics legitimate news (Tandoc, Lim, & Ling, 2018). The spread of misinformation styled as news is not only troublesome in the context journalism, but […]

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How users rely on heuristics and emotions to form credibility impressions of novel online news articles. Bartosz Wojdynski, Hyoyeun Jun, Matthew Binford, Yen-I Lee, Brittany Nicole Jefferson, Andrea Briscoe, Youngji Seo & Shuoya Sun

ABSTRACT: Social media and other online platforms are increasingly the way consumers access news articles, which increases the likelihood of users visiting articles from sources they may not have visited on their own. Users of these platforms experience a tension between their tendency to focus resources on processing information rather than credibility assessment. In a […]

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“Effectively addressing opioid drug use and misuse: Identifying the crisis and risk communications challenges and opportunities.” Glen Nowak

Abstract: The epidemic of opioid drug use and misuse in the United States and in many other continues unabated.  Communicating to healthcare practitioners, the public, news media, and those legally and illegally using opioids is unusually complex due to the multiple factors and varying use situations that have contributed to the current epidemic. To date, […]

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“Parental Gender Effects On The Regulation Of Sponsored Child Influencer Unboxing Videos.” Nathaniel J. Evans Read More
“Changing the Game: The Effects of Cognitive Load and Brand Prominence on Covert Advertising Recognition.” Nathaniel J. Evans, Michael Harman & Bartosz Wojdynski

Abstract: This study first investigated the effect of advertising format (advergames vs online video commercials) on consumers’ ability to recognize advertising. Second, we tested how advertising format differentially impacted consumers’ self-reported cognitive load. Third, we examined how cognitive load impacted consumers’ ability to recognize advertising. Finally, we investigated the moderating effect of brand prominence on […]

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Hatewatch with me: Anti-fandom as performative consumption Anne Gilbert

Abstract: A revealing look at the pleasure we get from hating figures like politicians, celebrities, and TV characters, showcased in approaches that explore snark, hate-watching, and trolling

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Pandemic influenza vaccines – Communication of benefits, risks, and uncertainties Glen Nowak

Abstract:  Vaccines that would be recommended and offered in response to a novel influenza virus bring many communication challenges. This chapter identifies and describes some of the major issues that public health agencies and regulatory bodies, vaccine manufacturers, and healthcare professionals would face when it comes to pandemic influenza vaccines and immunization recommendations. It does […]

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Media Science and Practice Michael Cacciatore and Glen Nowak

Abstract: Given their influence and visibility, understanding how news media cover topics involving medicines and how they provide information to their target audiences is essential when it comes to medicinal product risk communication research. While information about health and medicine are found in entertainment and social media, this chapter introduces media science with a focus, […]

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“Communicating during an Outbreak or Public Health Investigation” Glen Nowak

Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter identifies and describes the communication approaches and principles needed for effective communication. Drawing from professional experience and published research, this chapter provides epidemiologists and medical […]

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