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Where readers look, and what they miss Bartosz Wojdynski, Camila Espina, Kate Keib, Jennifer Malson, Hyejin Bang & Yen-I Lee

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

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A Social Networks Approach to Online Social Movement: Abu Daud Isa and Itai Himelboim

Abstract: The movement to free Al Jazeera journalists (#FreeAJStaff), imprisoned by Egyptian authorities, utilized Twitter over almost two years, between 2014 and 2015. This study applied a social networks approach to study patterns of information flow, social mediators, and clusters, formed by the #FreeAJStaff movement on Twitter.Analysis of 22 months of data found social mediators […]

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Organizational Conflicts and Emotions on Social Media Yan Jin

Abstract: For employees, conflicts can be very emotional encounters (Jones, 2000), causing stress, anger, fright, sadness, and anxiety. Increasingly, organizational issues and conflicts are discussed on social media (Meriläinen & Vos, 2011) and social media use can help employees express their emotions and cope with the stress caused by conflict situations (Neubaum et al., 2014). […]

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Treading Troubled Water Yan Jin, Bryan H. Reber, LaShonda Eaddy & Camila Espina

Abstract: Institutional knowledge and collective learning are invaluable resources for the corporate communications profession.  How corporations and government agencies have historically communicated with publics provides historical parameters for developing public communication competencies and ethical standards.  Through the lens of organizational learning and historical analogy, this study examines public relations in the era of the Great […]

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Native Advertising Bartosz Wojdynski

Abstract: Native advertising is a form of advertising that blends into the form and function of the digital environment in which it is placed (Campbell and Marks, 2015; FTC, 2015a, 2015b; IAB, 2013; Wojdynski and Evans, 2016). Similar in form to advertorials (Kim, Pasadeos and Barban, 2001; van Reijmersdal, Neijens, and Smit, 2005), native advertising […]

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Romantic motivations for social media use, social comparison, and online aggression among adolescents Maria Len-Ríos

Abstract: This study examines whether adolescent motivations for social media use, social comparison tendencies and gender are related to online aggression victimization and/or perpetration. Results of a hierarchical multiple regression conducted on data from a national cross-sectional survey of middle adolescents (N = 340) reveals that social media use, romantic motivations, social belongingness motivations and […]

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Image and framing effects on perceptions of self-efficacy and body satisfaction Maria Len-Ríos and Yen-I Lee

Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]

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Advertising a Health Product Brand on Facebook Joe Phua

Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, purchase intention, and eWOM intention towards a health brand. Additionally, the study also assessed potential moderating effects of social media use on the relationship between […]

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E-Cigarette Marketing on Social Networking Sites Joe Phua

Abstract: Applying elaboration likelihood model (ELM) and extant literature on consumer-brand engagement (CBE), this study examined exposure to three types of electronic cigarette (e-cig) marketing messages (sponsored ads, brand pages, user-created groups) on social networking sites (SNSs), and their joint influence on brand- and health-related outcomes. Results (N=1016) indicated that e-cig users who joined user-created […]

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Effects of Message Framing on Influenza Vaccination Ivanka (Radovic) Pjesivac

Abstract: The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of the experimental study (n=86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship […]

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