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Read MoreKeith Wilson, producer, of a feature documentary called “Joonam,” at the upcoming Sundance Film Festival, U.S. Documentary Competition, January 2023. Documentary Overview: Spurred by a provocative family memory and a […]
Read MoreAlexandra Frank (Ph.D. student), Glenna Read, Geoff L.Duncan (PhD student), Weinberger, M. G., & Gulas, C. S. (to be presented 2023). “I laugh at your pain: Effects of violation of […]
Read MoreAlex Pfeuffer, Haley Hatfield (Ph.D. student), & Jooyoung Kim. “Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts.” Paper […]
Read MoreJa Kyung Seo (Ph.D. student), Hanyoung Kim (Ph.D. alumni), Youngjee Ko (Ph.D. candidate), Hye Jin Yoon, Jeong-Yeob Han, and Youngji Seo (Ph.D. alumni). “Are Interactive PSA Formats Always Good? Testing […]
Read MoreItai Himelboim, proposal accepted: “Computational Approaches to Advertising Research: Ongoing and Emerging Challenges,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver. […]
Read MoreItai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver. Abstract: Social media […]
Read MoreNathaniel Evans, “Leveraging Influencers to Improve Quality of Life: Implications and Insights for Healthy Behaviors and Prosocial Outcomes.” Keynote conference talk presented at, “Under the Influence: A Comprehensive Look at […]
Read MoreNathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues […]
Read MoreNathaniel Evans, “Covert Advertising and Consumer Understanding: Implications for Practice and Policy.” Research talk presented to Babeș-Bolyai University, Faculty of Political, Administrative and Communication Sciences, Cluj-Napoca, Romania, October 5th, 2022.
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