The roles and relationships of the Korean Embassy through a discourse analysis of its Facebook page
Paper accepted to present at AEJMC, August 4-7, 2021
Abstract: This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and the US-ROK relationship. The study analyzes the posts that were published on the Embassy’s Facebook page between October 25, 2019 and October 25, 2020 and discusses how its findings help construct the ideologies of the Embassy and dynamics of the US-ROK relations.
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]