The Role of Regret and Hope in Anti-smoking Loss-Framing-Based Narrative Persuasion.
Accepted by the 69th Annual International Communication Association (ICA) Conference, Washington DC, 24-28 May 2019. Division: Health Communication
Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking issue. Emotional engagement in this study is not only defined as affective response, but also related to emotional sharing process between self and characters therein, including empathy and sympathy. A controlled experiment involving 137 smoking participants recruited from Amazon’s Mechanical Turk (MTurk) revealed main effect for hope appeal and regret on the emotional engagement, as well as the mediating effect of sympathy to the relationship between emotional appeal and attitude toward quitting smoking.
Communicating with the Public During a Public Health Emergency
Glen Nowak is an invited panelist at the June 25-July 2 (virtual) annual meeting of the Society for Birth Defects Research and Prevention. The panel session on June 29 is focused on “Investigation of a Potential Outbreak of Birth Defects,” and Glen’s presentation will be on “Communicating with the Public During a Public Health Emergency.”
Telling the Tale: The Role of Narratives in Helping People Respond to Crises.
Brooke Liu, Lucinda Austin, Yen-I Lee, Yan Jin, and Seoyeon Kim. (Forthcoming). “Telling the Tale: The Role of Narratives in Helping People Respond to Crises.” Journal of Applied Communication Research. Abstract: During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A […]