The role of ethical leadership in building influence: Perspectives from female public relations professionals

Public Relations Review, forthcoming.

Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on ethical leadership. The results suggest that female professionals feel ready and confident in providing ethics counseling as needed. Public relations leaders’ ethical conduct help reinforce female professionals’ ethical practice. Female professionals indicate it is necessary to use multiple strategies to build and enact influence as an ethical leader in public relations. Theoretical and practical implications are discussed.

Juan Meng 

Related Research

Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners

Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]

Taeyeon Kim
read more
Into the Metaverse: State of Art and Research Agenda

Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association).

Jooyoung Kim
read more