The “ProQuote” initiative: Women journalists in Germany push to revolutionize newsroom leadership

Feminist Media Studies, 1-18. doi:10.1080/14680777.2021.1881984

Abstract: Using standpoint epistemology and critical mass theories this study examines outcomes of the 2012 ProQuote [ProQuota] initiative in Germany demanding at least 30% women in leadership per newsroom. In-depth interviews with 53 journalists in 21 newsrooms show that ProQuote boosted women’s ascension into leadership by triggering and sustaining a debate about gender in newsroom leadership. This contributed to the normalization and legitimization of women in top positions, somewhat alleviating the stigma of tokenism. With critical mass in a given newsroom, women’s standpoints have entered the discourse on leadership. More representation of women of different backgrounds and overall diversity in leadership are still needed.

Karin Assmann 

Related Research


Cool Slut: The politics of representation in Chastity Belt’s approach to feminism

Amber Perry (Grady MA student) Abstract: Only minor attention has been given to musicians on independent labels, and I would like to close that gap by looking at the more creative, innovative modes used by independent bands that contrast their popularized, heavily commodified counterparts. I intend to perform a case study on Chastity Belt, an […]

read more
Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia

Abstract: “News deserts’ are defined as communities with inadequate access to news sources (Abernathy, 2018; Stites, 2011). In an environment increasingly polarized, with social media platforms that support the spread of dis- und misinformation, these gaps in coverage put a strain on democratic processes (Lloyd & Friedland, 2016; McChesney, 2015; Nielsen & Levy, 2010; Pickard, […]

Karin Assmann
read more