The Power of Women: Flanley & Woodward and the Women’s Angle in U.S. Public Relations

Public Relations Review 46 (4).

Abstract: After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government and nonprofit organizations. They carved a path for other women, contributed to the development of professional standards, and influenced other practitioners to target women audiences, and their inclusion initiatives paralleled those of other groups based on diversity of race, ethnicity, and gender.

Karen Miller Russell 

Related Research

Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners

Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]

Taeyeon Kim
read more
Into the Metaverse: State of Art and Research Agenda

Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association).

Jooyoung Kim
read more