Sincerity vs. honesty: Testing a spokesperson’s deceptive demeanor and veracity in crisis communication
Sincerity vs. honesty: Testing a spokesperson’s deceptive demeanor and veracity in crisis communication
Abstract: Mass communication research has long indicated that during a scandal an organization's spokesperson should exude sincerity. However, no research has examined the deceptive and misleading nature of sincerity. In an experiment (n = 801), people watched a news interview featuring the spokesperson for a company in crisis. The spokesperson answered questions with sincere or insincere demeanor cues, and honest or dishonest language content. Results reveal how sincerity and honesty interact to affect audiences' reactions.
Related Research
-
Nobody wants to be here, Nobody wants to leaveNate Kohn was a producer on a feature-length film, “Nobody wants to be here, Nobody wants to leave,” screened December 10 at the Bahamas International Film Festival in Nassau. The […]