Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising
Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising
Hatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising Theory (4th ed). Routledge.
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