S. Watson Dunn Memorial Fund Grant
S. Watson Dunn Memorial Fund Grant
Jiwon Kim (Ph.D. student), Joowon Lee (M.A. student) and Daniella Greiffo (Ph.D. student) have received the S. Watson Dunn Memorial Fund Grant ($500) at 2026 American Academy of Advertising for their research titled “Competing for a Greener Future: How Rank Comparisons and Appeal Type Influence Environmental Motivation Introduction”. This award supports graduate student research projects in the area of global advertising in memory of a former AAA President, S. Watson Dunn.
Related Research
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Weather the StormSun Joo (Grace) Ahn. Immersive virtual reality experience: “Weather the Storm.” https://www.ugavr.com/weatherthestorm Overview: Weather the Storm is an immersive virtual reality experience designed to help coastal residents understand the true […]
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Simulated persuasion. Theoretical directions for virtual influencers in interactive advertisingHatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising […]