S. Watson Dunn Memorial Fund Grant
S. Watson Dunn Memorial Fund Grant
Jiwon Kim (Ph.D. student), Joowon Lee (M.A. student) and Daniella Greiffo (Ph.D. student) have received the S. Watson Dunn Memorial Fund Grant ($500) at 2026 American Academy of Advertising for their research titled “Competing for a Greener Future: How Rank Comparisons and Appeal Type Influence Environmental Motivation Introduction”. This award supports graduate student research projects in the area of global advertising in memory of a former AAA President, S. Watson Dunn.
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