Shrimp Tank: Preparing Entrepreneurial Leaders Using a Pitch Competition

Abstract: This innovative practice paper explains how a class business plan competition loosely modeled on the popular TV show "Shark Tank" became an educational tool to teach concepts essential to entrepreneurial leadership. Given the rise in entrepreneurship as a career path, this exercise uses the perceived attributes of innovation as a framework to teach emerging entrepreneurial leaders how to communicate their ideas in markets facing relentless change and disruption. Using a business plan competition called "Shrimp Tank," this innovative practice asks students to create a business idea and challenges them to effectively persuade their peers about its benefits in a competitive forum.

Keith Herndon

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