“Parental Gender Effects On The Regulation Of Sponsored Child Influencer Unboxing Videos.”
Poster accepted for presentation at the 2019 AMA Marketing and Public Policy Conference, June 6-8, Washington D.C.
Abstract: The Children’s Advertising Review Unit’s (CARU) recent cases involving child influencer unboxing videos expressed concern that they did not appropriately disclose sponsorship. Placement of pre-roll advertising was also cited as […]