Non-Dissertation Research Grant for Graduate Students
Non-Dissertation Research Grant for Graduate Students
Jiwon Kim (Ph.D. student) and Joowon Lee (M.A. student) have received the Non-Dissertation Research Grant for Graduate Students ($700) at 2026 American Academy of Advertising (AAA) for their research titled “When “Exclusive Discounts” Violate Expectations: The Buffering Role of Brand CSR in Influencer Marketing”. This award supports doctoral students’ research in advertising.
Related Research
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The Power of Investing in NH/PI and AA Communities through Commercial Tobacco and Cancer Prevention: A Community PerspectiveStephen Jiwanmall was a panelist for a session titled “The Power of Investing in NH/PI and AA Communities through Commercial Tobacco and Cancer Prevention: A Community Perspective” at the 2026 […]
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When Flattery Backfires: Flattery, Perceived Fit, and Brand EvaluationSun, Y., Mengqi (Maggie) Liao, & Yang, J. (2026, August). “When Flattery Backfires: Flattery, Perceived Fit, and Brand Evaluation,” paper to be presented at the 109th annual conference of the […]