Non-Dissertation Research Grant for Graduate Students
Non-Dissertation Research Grant for Graduate Students
Jiwon Kim (Ph.D. student) and Joowon Lee (M.A. student) have received the Non-Dissertation Research Grant for Graduate Students ($700) at 2026 American Academy of Advertising (AAA) for their research titled “When “Exclusive Discounts” Violate Expectations: The Buffering Role of Brand CSR in Influencer Marketing”. This award supports doctoral students’ research in advertising.
Related Research
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Companions, Faces, and Creative Content in the Age of AI AdvertisingHye Jin Yoon was on an online panel titled “Companions, Faces, and Creative Content in the Age of AI Advertising,” hosted by the Journal of Advertising Research.
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Mental Health for Sale: What Works (and What Doesn’t) in Influencer MarketingItai Himelboim (June 2026). “Mental Health for Sale: What Works (and What Doesn’t) in Influencer Marketing.” Presented at SickKids Research Institute, The Hospital for Sick Children, Toronto, Canada, June 2026.