Kim

Jiwon is a doctoral student in Advertising & Public Relations at the Grady College of Journalism and Mass Communication. Her research interests focus on media psychology (consumer psychology), AI-mediated communication, social identity (including stereotypes, prejudice, and bias), and psychophysiological methods. She explores how the representation of content in media environments shapes people’s perceptions and attitudes.

Prior to pursing her Ph.D, she worked as a research assistant and coordinator at the Korea Creative Content Agency (KOCCA), a South Korean government agency affiliated with the Ministry of Culture, Sports and Tourism, for six years. During her time there, she managed the publication of white papers on music and cartoons, as well as reports on broadcasting and media content. She then received her master’s degree in communication from Seoul National University before coming to the University of Georgia to pursue her Ph.D.

In addition to her academic work, she serves as both a program coordinator for the Cox International Center’s Communication & Media Fellows Program in the Grady College and an editorial assistant for the Journal of Interactive Advertising.

Education

M.A. in Communication, Seoul National University

B.A. in Aesthetics (Interdisciplinary Major in Information Science and Culture), Seoul National University

Publications

Kim, J., Kim, J., & Kim, J. (2025). The Gluckschmerz effect of ad sponsorship in displeasing sports replays. International Journal of Advertising, 45, 1254 - 1283.

Conferences

Kim, J., Lee, J., Kim, H., Han, J., -Y., & Seo., J. “The Virtual Influencer Thinks of Its Existence, Therefore It Is” 2026 American Academy of Advertising (AAA), Austin, TX, United States

Kim, J., Kim, J., Kim, S. -P., Choi, M., & Lee., S. “A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing” 2026 American Academy of Advertising (AAA), Austin, TX, United States

Kim, J. “How in-group favoritism operates in the acceptance of misinformation and fact-checking results”, 2024 74th Annual ICA (International Communication Association Annual Conference), Gold Coast, Australia

Awards

• 2026 AAA (American Academy of Advertising) S. Watson Dunn Memorial Fund Grant

  • Proposal title: “Competing for a Greener Future: How Rank Comparisons and Appeal Type Influence Environmental Motivation Introduction."

• 2026 American Academy of Advertising (AAA) Non-Dissertation Research Grant for Graduate Students

  • Proposal title: "When “Exclusive Discounts” Violate Expectations: The Buffering Role of Brand CSR in Influencer Marketing"

• 2025 AEJMC (Association for Education in Journalism and Mass Communication) Mass Communication & Society Division Research Awards  

  • Proposal Title: “Thriving in the Era of AI-Generated Misinformation: The Role of Proactive Disclosure”