Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Reed, O. S., Nicolas Eng, Hua, P., Berndt-Goke, M., Wu, Y., Vafeiadis, M., Bortree, D. (March 2024). “Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation,” Manuscript to be presented to the Public Relations Division at the 107th Annual Association for Education in Journalism and Mass Communication Conference.
Related Research
-
Preparing Competitive Grant Applications: An Overview for Emerging ScholarsGlen Nowak was one of four invited panelists for an online panel on “Preparing Competitive Grant Applications: An Overview for Emerging Scholars,” sponsored by the COMSHER (AEJMC) Graduate Student Committee, April […]