Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Reed, O. S., Nicolas Eng, Hua, P., Berndt-Goke, M., Wu, Y., Vafeiadis, M., Bortree, D. (March 2024). “Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation,” Manuscript to be presented to the Public Relations Division at the 107th Annual Association for Education in Journalism and Mass Communication Conference.
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