Eng

Dr. Nicholas Eng

Assistant Professor, Advertising & Public Relations
Office: Journalism Building, Room 218

About: Dr. Eng teaches public relations foundation and ethics. His research investigates the interplay between message features and audience factors in shaping psychological and behavioral responses to messages about health, science and the environment.

View Curriculum Vitae

Education

Ph.D., Mass Communications, Pennsylvania State University
M.S., Communication, North Carolina State University
Bachelor of Communication Studies, Nanyang Technological University

Research Interests and Activities

Dr. Eng’s research has examined the communication of health and environmental topics such as mental health, physical activity, tobacco use, and climate change. Most of his work looks at digital messages from social media and other online contexts. His research agenda also includes advancing research around corporate social responsibility and corporate social advocacy. Dr. Eng’s work has been published in journals like Health Communication, Psychology of Popular Media, Corporate Communications, Journal of Communication Management and Public Relations Review.  

Teaching Specialties

Dr. Eng has taught courses in public speaking, digital media metrics and research methods in advertising and public relations. At UGA, he teaches classes in PR foundation, ethics, diverse cultures and cross-cultural leadership.  

Experience

Before pursuing graduate studies, Dr. Eng worked in advertising, public relations and corporate communications both in agencies and social enterprises. As a researcher, he has worked on projects funded by the National Science Foundation, The Page Center for Integrity in Public Communication and the Don Davis Program in Ethical Leadership.  

Office: Journalism Building, Room 218