Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations Issues

Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations Issues

Yan Jin and Augustine Pang [Chairs] (2023, May). Panel: “Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations Issues.” Public Relations Division, International Communication Association (ICA) Annual Conference, Toronto, Canada.

Description: Over the past three decades, the Contingency Theory of Strategic Conflict Management has emerged as an empirically-tested perspective in how complex crises and conflicts can be managed via strategic communication. Inspired by recent work published in the special sections of Public Relations Review, this panel, comprising scholars from Europe, US and Asia advancing the Contingency Theory from diverse perspectives, celebrates the contributions of a key prime mover and originator of the theory, Glen T. Cameron.