Journal of Advertising
Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.
Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.
Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]
Itai Himelboim, Araujo, T., & Maslowska, E. (Accepted). Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges. Journal of Advertising. Abstract: Brand-related content […]