Journal of Advertising

Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.

Hye Jin Yoon 

Related Research


Humor as a Buffer to Negativity in Advertising

Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois University, Carbondale, IL, October 24, 2022. 

Hye Jin Yoon
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Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements

P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210 Abstract: This study aimed to […]

Juan Meng
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