Journal of Advertising

Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.

Hye Jin Yoon 

Related Research


Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions

Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]

Nathaniel J. EvansJeongHyun (Janice) Lee
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Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges

Itai Himelboim, Araujo, T., & Maslowska, E. (Accepted). Integrating network clustering analysis and computational methods to understand communication with and about brands: opportunities and challenges. Journal of Advertising. Abstract: Brand-related content […]

Itai Himelboim
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