Journal of Advertising
Journal of Advertising
Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.
Related Research
-
Simulated persuasion. Theoretical directions for virtual influencers in interactive advertisingHatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising […]
-
From Zero to Hero, Freemium to Premium, a case study analysis of YouTube & SpotifyBen Libon (Ph.D. student), “From Zero to Hero, Freemium to Premium, a case study analysis of YouTube & Spotify,” paper accepted for presentation at the April 2026 Southern States Communication […]