Journal of Advertising
Journal of Advertising
Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.
Related Research
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Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement AdvertisingWenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]
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Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertisingPfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]