How metrics, perceived popularity, and perceived credibility affect information sharing intentions: A serial mediation model
How metrics, perceived popularity, and perceived credibility affect information sharing intentions: A serial mediation model
Allen, H. W., Su, L. Y.-F., Gong, Z., Yeo, S. K., Cacciatore, M.A. “How metrics, perceived popularity, and perceived credibility affect information sharing intentions: A serial mediation model.” Paper presentation at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 2022, Detroit, MI.
Abstract: This two-study paper evaluated how the quantity of engagement metrics accompanying blog posts impacted readers’ information-sharing intentions in the contexts of human-papillomavirus (N = 220) and enhanced geothermal systems (N = 1,091). Both studies showed that metrics quantity had no direct effect on information-sharing intentions, but positively predicted perceived popularity, which subsequently was positively associated with perceived credibility. Both popularity and credibility perceptions were positively related to information-sharing intentions. Theoretical and practical implications are discussed.
Related Research
-
Bahamas International Film FestivalNate Kohn attended the Bahamas International Film Festival, November 13-17, at Baha-Mar in Nassau. He was a judge of the feature length narrative and documentary films competitions. He was also a […]
-
Ethical considerations in the integration of AI and Biometric ToolsGlenna L. Read (to be presented 2025). “Ethical considerations in the integration of AI and Biometric Tools,” as part of Wu, L., Read, G. L., Holiday, S. Wen, T., Wilson, J., […]