How does a chatbot with an experiential mind persuade people? The mediating roles of emotions and cognitive absorption

Ja Kyung Seo (Ph.D. Candidate) and Hye Jin Yoon received the 2024 HSAD Global Research Award from the Korean Advertising Society for the paper titled “How does a chatbot with an experiential mind persuade people? The mediating roles of emotions and cognitive absorption.”

Hye Jin Yoon Ja Kyung Seo

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Keith Wilson was selected to join the 2024 Academy of Motion Picture Arts and Sciences (also known as the Oscars).

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“Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors.”
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