Ja Kyung Seo

PhD student, Advertising & Public Relations
Headshot of Ja Kyung Seo

Ja Kyung Seo is a doctoral student in the Department of Advertising & Public Relations at UGA. Her research interests lie in understanding the effects of interactive media technologies such as AI chatbots on people's cognitive and emotional processing of pro-social messages. Specifically, designing persuasive health and pro-environmental messages is her primary interest. She conducts research as a member of the Health and Environmental Advertising Research Team (HEART) at Grady College.

Seo is a recipient of Graduate Student Conference Scholarships issued by the American Academy of Advertising (AAA) in 2023 and the Graduate School Summer Research Grants issued by the UGA Graduate School (2023).

  • M.A. in Mass Communication, Sogang University, Seoul, South Korea
  • B.A. in Psychology, Sogang University, Seoul, South Korea