Guilt by association: How chumbox advertising affects news readers’ perceptions
Paper presented at the 102nd Annual Association for Education in Journalism and Mass Communication (AEJMC) Conference, Toronto, Ontario, Canada. (Top Scholar-to-Scholar Presentation Award)
Abstract: As content referral widgets and other forms of native advertising continue to be lucrative means of subsidizing journalism, critics and industry observers have derided these “chumboxes” as damaging to the user experience and the journalism they’re adjacent to. This study theorizes mechanisms behind this proposition and tests it in two controlled experiments. Results suggest that effects of chumbox ads on perceptions of message and source credibility depend on article context, such that the presence of chumboxes damages message and source credibility in circumstances where readers are more motivated to read the article.
The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study
Lee, Seungji, Jooyoung Kim, Glenna Read, and Sung-Phil Kim, “The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study,” Journal of Advertising Abstract: Although in-stream video advertising is common, its effects […]
Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising
Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]
