Guilt by association: How chumbox advertising affects news readers’ perceptions
Paper presented at the 102nd Annual Association for Education in Journalism and Mass Communication (AEJMC) Conference, Toronto, Ontario, Canada. (Top Scholar-to-Scholar Presentation Award)
Abstract: As content referral widgets and other forms of native advertising continue to be lucrative means of subsidizing journalism, critics and industry observers have derided these “chumboxes” as damaging to the user experience and the journalism they’re adjacent to. This study theorizes mechanisms behind this proposition and tests it in two controlled experiments. Results suggest that effects of chumbox ads on perceptions of message and source credibility depend on article context, such that the presence of chumboxes damages message and source credibility in circumstances where readers are more motivated to read the article.
I laugh at your pain: Effects of violation of social norms and affect on evaluation of ads that are both humorous and violent
Alexandra Frank (Ph.D. student), Glenna Read, Geoff L.Duncan (PhD student), Weinberger, M. G., & Gulas, C. S. (to be presented 2023). “I laugh at your pain: Effects of violation of […]
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
Eline Brussee, Eva Van Reijmersdal, Nathaniel Evans, and Bart Wojdynski (forthcoming), “Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms,” Journal of Interactive Advertising Abstract: This study aims […]
