Fuzzy Boundaries: Journalists telling branded stories
Fuzzy Boundaries: Journalists telling branded stories
Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.
Related Research
-
Weaponizing Woke: Black and White Voter Responses, Intentions, and Perceived Support to a Politician’s Commentary on XDenetra Walker and Joshua Cloudy. “Weaponizing Woke: Black and White Voter Responses, Intentions, and Perceived Support to a Politician’s Commentary on X.” Presentation for 76th Annual Conference of the International Communication Association. Presented […]
-
New ‘democracy’ reporters on the beat: A case study of journalism during democratic backslidingAndrea Lorenz (Kent State) and Karin Assmann (Lorenz presenting), “New ‘democracy’ reporters on the beat: A case study of journalism during democratic backsliding,” paper to be presented at the International Association […]