Accepted for presentation by AEJMC’s Advertising Division and as part of a panel proposed by Karin Assmann (co-sponsored by AEJMC’s Advertising Division and the Media Ethics Division)
Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.
Fact or Fiction: Empowering News Literacy as a Leadership Skill
Keith Herndon, Kate Hester (current M.A. student) and Charlotte Norsworthy (2023). “Fact or Fiction: Empowering News Literacy as a Leadership Skill.” Paper to be presented at the Association of Leadership […]