Fuzzy Boundaries: Journalists telling branded stories

Accepted for presentation by AEJMC’s Advertising Division and as part of a panel proposed by Karin Assmann (co-sponsored by AEJMC’s Advertising Division and the Media Ethics Division)

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.

Karin Assmann  Alexander Pfeuffer 

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