Fuzzy Boundaries: Journalists telling branded stories

Accepted for presentation by AEJMC’s Advertising Division and as part of a panel proposed by Karin Assmann (co-sponsored by AEJMC’s Advertising Division and the Media Ethics Division)

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios represent a unique collaboration between advertisers, designers and journalists. This study investigates the practices and professional identities of content creators tasked with “telling a brand’s story.” The goal is to gain insights into the intersection of journalism and advertising from the standpoint of content creators.

Karin Assmann  Alexander Pfeuffer 

Related Research


Richer solutions journalism through multi-semiotic news storytelling

Kyser Lough. “Richer solutions journalism through multi-semiotic news storytelling,” extended abstract accepted for presentation at the 19 Oct 2022 ECREA pre-conference: Constructive Journalism: Where are we now and what are […]

Kyser Lough
read more
Panel debate: Trends and developments in the research in constructive journalism

Karen McIntyre, Nicole Dahmen, Kyser Lough, Cathrine Gyldensted and Ulrik Haagerup. Panel debate: Trends and developments in the research in constructive journalism. Networks and future collaboration? Invited panelist for the closing […]

Kyser Lough
read more