Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy.
Paper to be presented to Health Communication Division of the International Communication Association Annual Conference, Washington, D.C.
Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ perception of public consensus regarding and attitude toward vaccines. In addition, perceived vaccine efficacy was considered as a factor moderating the relationship between exposure to social media comments and perceived public consensus. The results of an experimental study showed that an opinion expressed by numerically dominant comments predicted participants’ attitude toward the flu vaccine through shaping perceived public consensus. Moreover, unlike participants with low and medium levels of perceived vaccine efficacy, those with high perceived vaccine efficacy were not influenced by comments when forming perceived public consensus.
When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media
Abstract: Sharing fake news on social media has become a serious social issue. The aim of the current study was to investigate (a) how reading fake news might induce anger and, in turn, fake news sharing via social media and (b) the extent to which reading uncivil comments might moderate this relationship. By employing the […]
Living at the speed of mobile: How users evaluate social media news posts on smartphones
Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of users’ visual attention to and engagement with social media news posts. The results show that users spend less time viewing social media news posts on […]