Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners

Extended abstract accepted for presentation by the Mass Communication and Society Division, AEJMC  Virtual Conference, August 4-7, 2021.

Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application in understanding the dynamics observed in times of health risks and crises threatening societal wellbeing. 

Yan Jin  Taylor Voges 

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